Portfolio
The following portfolio showcases a diverse collection of academic, professional, and volunteer endeavors, offering a comprehensive insight into my adeptness and creative proficiency in integrated media communications and marketing.
Personal Brand
This short four-minute presentation reflects my journey to developing a personal brand positioning statement, which was:
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Steph Gallaway is a video producer with a strong belief in the power of storytelling. Her passion for exploring sights, sounds, and emotion, through unique perspectives will elevate your message to new heights.
'Power of the Herd'
Brand Campaign Launch
This 30-second commercial debuted during the 2024 Super Bowl on local CBS affiliates, heralding the launch of the "Power of the Herd" campaign at the University of Nebraska at Kearney. As a member of the creative team, I contributed to the campaign's inception and helped guide its execution from concept to completion. I also took responsibility of both shooting the majority of footage and editing the advertisement, effectively showcasing the spirit and essence of the university's message.
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More about this campaign can be found at unk.edu/herd
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Website & Social Media Management
Examples of my brand and web management (including design and content development) work can be found on Packed with Potential and the Anne Lister Research Summit.
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Additionally, this brand style guide provides information about the mission, values, and visual identities for PwP and the ALRS.
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I help manage the PwP and ALRS social media accounts, along with those belonging to UNK on Facebook, X (Twitter), Instagram and LinkedIn.
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Successful social campaigns for PwP have included the #AnneListerBakeOff, which cultivated a mention in Diva Magazine and ended with a live online event for judging.
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With short-form videos for Instagram Reels, YouTube Shorts, and TikTok, I'm also able to adapt my versatile skill set to create informative and engaging videos ranging from trend-driven social media content to telling compelling academic success stories and capturing the vibrant life of campus events.
Integrated Media Communications Research
& Theory
These studies explore the evolving dynamics of brand-consumer interactions, delving into the psychological, social, and economic factors that influence young consumers' brand preferences.
Research emphasizes the importance of authenticity, social consciousness, and digital savviness in today's branding strategies. These papers underscore my ability to analyze complex consumer behavior, and the potential to develop branding approaches that resonate with younger demographics.
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UNK Situation Analysis & Quantitative Research Plan
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Public Relations Case Study: Starbucks
This was a submission for the Arthur Page Society Case Study Competition applying core principles of public relations to an analysis of their crisis response to an incident at a Philadelphia store in April 2018. This paper was written in collaboration with Amanda Andresen and Megan McCarthy. While the initial portions of the writing and research were divided to begin work (I took the original actions and development section, Amanda the responses, and Megan the consequences) we all contributed to and edited each section as we were conducting research and revising the full paper together as a truly collective endeavor.
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Tall Apology: Starbucks’ Strategic Response
to the Philadelphia Crisis
International Ad Campaign
This campaign was created with the purpose of gaining hands-on experience in researching and analyzing environmental and cultural factors of a foreign country in order to prepare a mini advertising campaign for a global brand.
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Social Media Analysis & Strategy
The purpose of this plan and situational analysis was to help LGBT Fans Deserve Better define measurable objectives and stay focused on actionable tactics, and to utilize activity on our social channels to effectively support the organization's overall PR and Marketing objectives.
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Digital Insights & Analytics
This 2018 study delves into the effectiveness of video content on social media platforms, particularly focusing on the Facebook page of the University of Nebraska at Kearney (UNK). With the widespread adoption of video marketing, the research aimed to understand the impact of videos on audience engagement, brand perception, and conversion rates.
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Another more recent example of using data driven social intelligence can be found in this
Social Listening Case Study on the BBC/HBO television series Gentleman Jack.
Brand Campaign Launch, Video Production
I filmed and edited this video which served as the cornerstone for the University of Nebraska at Kearney's 2019 marketing campaign launch, highlighting the slogan, "Be Blue. Be Gold. Be BOLD."