As Digital Media Producer at the University of Nebraska at Kearney, I lead the creation of strategic digital content that supports university marketing, communications, and recruitment efforts. From video production and livestreaming to managing social media strategy and digital ad campaigns, I collaborate across departments to bring the UNK brand to life. I oversee our Social Media Coordinator and the Herd Life Creative student team, manage major digital projects including broadcast commercials, documentary-style storytelling, and campus-wide signage, and provide media assets to internal and external stakeholders. Highlights include producing a commercial aired in local markets during the 2024 Super Bowl, leading viral projects like Chancellor Karaoke, and earning the University of Nebraska’s KUDOS Award for innovative video storytelling. My work combines creative direction with hands-on production, whether on the ground in the edit bay or in the air capturing aerial footage using my FAA drone certification, to deliver meaningful media experiences.Alongside this role, starting with the Fall 2025 semester, I also serve as Adjunct Faculty in the Department of Communication. I teach JMC 230: Integrated Marketing Communications, an online course that introduces students to advertising strategy, audience analysis, industry structure, and consumer behavior, as well as JMC 304: Interactive Media Design, a hands-on, project-based class that builds skills in design principles, workflows, and software tools. Additionally, I also co-instruct LOPR 101: The Power of Social Media, a first-year seminar that blends digital branding, influencer strategy, and audience targeting with mentorship to support student success. Across all courses, my teaching emphasizes real-world application, interdisciplinary collaboration, and media literacy in both traditional and emerging digital formats.